Goodbye CV: L’Oréal’s Bold Experiment in Graduate Recruitment
8 September 2025
3 mins
With seven million graduates entering China’s job market each year, the traditional CV is struggling to keep up. L’Oréal has decided to take a different path: replacing stacks of résumés with just three simple smartphone questions. The goal? To uncover true talent, cultural fit, and growth potential beyond academic pedigree. This experiment could reshape how companies worldwide think about hiring. Would you like me to make the title tag and meta description SEO-optimized around keywords like graduate recruitment in China, future of hiring, and CV alternatives?
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